(iWIDK by Cheyenne Pons) – One country is using one of their most famous natives to bring in some tourists.
The Barbados Tourism Authority has decided to go for a new strategy and revamp their advertisements by having Barbadian born Rihanna endorse and pose in a series of sexy promotions for the island.
According to Celebuzz, Rihanna signed a three-year contract with the Barbados Tourism Authority to be the official face of the Caribbean island.
The campaign shows the 24-year-old in a series of flirtatious and adventurous images, with texts such as “The biggest risk is not taking one” and “Getting lost is the quickest way to find something new,” making Barbados seem as a place any person would want to visit.
Rihanna gave a sneak-peak preview of the ads on her Instagram page.